Websites for small business owners
Case studies
What do my websites look like?
What types of businesses work with me?
What do my clients think?
This is where you find out.
I create professional websites for small businesses providing B2B and B2C services across a range of sectors.
Like many of my clients, you might be a qualified professional escaping corporate life to set up on your own. You know everything about your profession but less about planning a website. But that's okay – I've got your back.
Before starting, I will spend time talking to you to fully understand what your business does, your style, values and who you serve. In this way, I can ensure your website is uniquely tailored to suit your business and attract your ideal client.
Please take a look at these examples of my recent work.
Live The Beat
Amanda has worked for over twenty years as a qualified primary school teacher in Cheshire. For some of that time she was a committed school SENCO and Assistant Headteacher.
In 2016, she began providing creative classes that centre around educational learning and holistic development for children and adults. And last year she followed her dream leaving the security of school life to run her business full time. She now also focuses on running intergenerational sessions for nursery children and older people.
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When Amanda first started her classes she built her own website on Wix. This worked for her while her business was a side hustle but as soon as she started taking it seriously, she knew that her self-built website wasn't making her look professional. So she asked Zena to create a website she could be proud of. Now Amanda's business is growing rapidly and she is winning awards so she is delighted that her new website looks good and helping enhance her credibility.
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"That looks absolutely fabulous! Wow!"
CASE STUDY:
WEBSITE FOR MUSIC & ARTS FOR ALL GENERATIONS
Let's Farm
Let's Farm is a real working farm in Cheshire which offers opportunities for meaningful work to adults with learning disabilities. They get lots of enquiries from families and the press but never had anywhere to send them to find out more. On top of that Let's Farm is a very busy, bustling place so the staff have very little time for planning a website.
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Zena created a website which is accessible and mainly image-led to appeal to their users. But it also contains useful information and a means of getting in touch which is invaluable for their stakeholders and enquiries.
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"I have loved working with Zena to help bring our business to the next level by having a website. I didn’t realise how much I would be using it to signpost people to it until we had it.
Zena is very approachable and as worked with me to make the website what it is today. I look forward to developing the website more as our business grows.
Thank you, Zena, for holding my hand and making a website we are proud of!"
CASE STUDY:
WEBSITE FOR A FARM FOR ADULTS WITH LEARNING DISABILITIES
Bella's Beauty Studio
Bilkees has a thriving beauty salon and always relied on her Facebook page to represent her business online. She realised that Facebook pages have their limitations in terms of layout, content and appearance. It also meant her whole online presence was dependent on the whims of the algorithm. She was also aware that to look completely credible she needed a company website which would make her business look far more professional. It would also allow her to display her services in the way she wanted and use her brand colours and imagery.
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Like many small business owners, Bilkees was concerned that the process of getting a website would be complicated and she might feel out of her depth. So she was reassured when her friend, a former Webadoodle client, recommended Zena. And once they had had their initial consultation, she felt comfortable putting her future website in Zena's capable hands.
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"Zena recently built a website for my small beauty salon and it looks ace 👌. She is extremely professional and very creative. What I liked most about Zena was her responsiveness and ability to understand my requirements. She kept me informed at every step and happily made changes whenever and wherever I asked. I would definitely recommend Webadoodle to everyone.
Thank you Zena xx"
CASE STUDY:
NEW WEBSITE FOR BEAUTY STUDIO
Put In A Good Word
Sarah Garrod is a great copywriter who knows how to craft compelling words to make them appeal to the target client. She often creates the copy for her client's websites. So she understands the importance of having a professional looking website to give a polished impression to her potential clients. She felt that not having one was holding back her business and undermining her business confidence.
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After an initial consultation over zoom Zena quickly came up with a plan for a simple but effective one page website. Sarah is delighted that now she can hand out her web address confident that when potential clients visit her website she will come over as the true professional that she is.
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"Yippee! Thanks so much!
I'm so so pleased with it, and it's been a real joy working with you on it.
I finally feel professional!"
CASE STUDY:
WEBSITE FOR A COPYWRITER
VI Northern
VI Northern has been trading for three decades and has a great reputation but their website was looking a little outdated and was no longer meeting their needs. As they specialise in state of the art equipment for a very creative industry they needed a new website that looked completely contemporary and would appeal to their visually savvy clients.
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They were concerned that getting a new website for their long-established business would be complicated and time consuming.
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"We were worried it would be too involved changing the website, and yes there was a lot to do, but not as much as we expected and the initial discussion on design for the new website came together very quickly."
They needn't have worried and now they have a website which is designed to appeal to their ideal client.
"Your communication was very good. The design came together very quickly as you understood what we were after, and understood the marketplace we work in and the audience we wanted to appeal to.
We would 10/10 recommend you"
CASE STUDY:
WEBSITE FOR BROADCAST EQUIPMENT SUPPLIER
Craig Hutchinson Garden Services & Maintenance
Craig Hutchinson, an experienced school teacher, decided to follow his passion and make a career switch to landscape gardening. Like most teachers, Craig has lots of transferable skills but had never run a business before. Zena was able to guide him through the website process. By talking to him about his services and ideal clients, she was able to plan a website which makes him look professional and can help him grow his new business.
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"My biggest concern was being able to understand the process and not being very confident with IT, I thought I’d struggle to use the site. Now, I actually feel excited about it and proud of how it looks.
I feel this could see my business take off to the capacity that I want."
CASE STUDY:
WEBSITE FOR A LANDSCAPE GARDENER
Love Matters Ceremonies
After a celebrant conducted a fabulous ceremony for her and her wife's wedding, Melissa was inspired to train as an independent celebrant so she could help other people mark the special moments in their lives.
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With a brand new business to promote, Melissa needed a website to promote her services and give a flavour of her personality.
Zena used Melissa's colour palette and branding photos to produce a professional website for the new small business.
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"It surprised me how easy it was to work with Zena (having never used a web designer before) and my website is excellent. I'm always getting lovely feedback on how professional it looks.
Zena explains things really well and incorporates feedback brilliantly and I found it really easy to work with Zena because she understands non-techy web people so well.
My website was a really big game changer for me in my business, to make it look professional and appealing to customers. It is exactly what I needed. I will be using Zena again, when my business grows and I need to add more pictures, services, etc."
CASE STUDY:
WEBSITE FOR A
FAMILY CELEBRANT
Yellow Marketing
Having worked for over twelve years as a marketing manager in the corporate world, Bex decided it was time to use her wealth of experience to go it alone.
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She used her skills as a marketeer to create a bold, bright yellow branding scheme. Zena used this vibrant palette to create a lively, visually appealing one-page Start-Up Website for Bex's new venture.
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"You were so easy to work with, very calm, quick and made the processes simple. Which often it isn’t. Especially when starting a website from scratch, like I was, there are lots of components to think about and you had thought about them all in your instructions."
CASE STUDY:
WEBSITE FOR A MARKETING CONSULTANT
Pinestar Business Consulting
Ian has had a 35-year career, successfully managing the delivery of a wide range of complex business and IT projects for government and large private and public sector organisations.
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He is now using all that experience and know-how in his new independent business consultancy. Zena created a professional website to launch Ian's business in the right way.
"I realised that I needed a professional business website to support my consulting business and talked to Zena about building one. She listened to my requirements and produced a comprehensive plan for how she would build one for me. She also pointed out to me what else I would need to make it a quality product. Zena was easy to work with and gave me clear guidance on what feedback/information she needed. Overall working with Zena was a very pleasant experience and I am extremely happy with the website that she has built."
CASE STUDY:
WEBSITE FOR A
BUSINESS ADVISOR
Maira Sheikh Photography
As a professional branding photographer, Maira has an eye for composition and colour. She also understands branding and messaging. So she knew exactly how she wanted her website to look and had spent many frustrating hours struggling to build it herself, but it just didn't have the polish she was looking for. So she hired Zena and is delighted with how slick and professional her new website looks.
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"Zena is no ordinary web designer....she will help you with understanding your vision, she will provide clarity to your client journey, she will give guidance on branding, and so much more.
I love the fact that Zena would keep me updated of the progress made, she was very happy to take on feedback and she is so so quick in coming back to you...really really enjoyed working with Zena and I've been recommending her to all my clients and friends!"
CASE STUDY:
WEBSITE FOR A BRAND PHOTOGRAPHER
Rockin' Roadrunner
Rockin' Roadrunner is an established charity providing club nights and an annual festival for people with disabilities.
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It was started by BBC DJ Jo Whiley and her family.
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Their existing website was looking a bit outdated and they relied on volunteers to update it when they found time.
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They needed a professionally designed site with a fresh, lively look and a properly organised, easy-to-navigate structure.
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Importantly, they needed someone reliable to run all aspects of the site and make regular updates in a timely fashion.
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"WOW...
Amazing....
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we love the concept of the website and appreciate the work you have put in ..."
CASE STUDY:
WEBSITE FOR A
SMALL CHARITY
KCC Networking
Sue was launching a new networking group in Cheshire and was working hard making new contacts and promoting her events. But she didn't have anywhere to direct enquiries wanting more details. In particular, she needed somewhere people could easily find out event details and book.
As a start-up, Sue felt she just needed a simple one-page website which would work for her without being overly complicated.
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Zena's solution was a bespoke one-page website, using her existing branding colours. The new website includes links straight to the event booking system, which makes it frictionless for clients to book easily and quickly.
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As Sue's business grows, Zena is able to make changes and add new features, such as a blog, to Sue's website.
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"Zena exceeded my expectations and produced the KCC website that looks amazing and is 100% functional. I can't believe how it's transformed my business! As a start up, my 1 page brochure website is the best marketing tool I have and a great way for others to refer me.
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Zena is thoroughly professional, effective and friendly
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I give her 11 out of 10!"
CASE STUDY:
WEBSITE FOR A
NETWORKING GROUP
LB Fire Protection
Lee needed a professional looking website for his fire safety consultancy.
The website had to look authoritative and reliable but contemporary at the same time. The challenge was to present a detailed and dry subject matter, including necessary technical specifications and regulations, in a readable and appealing way. In addition, the only suitable imagery was of engineering solutions such as metal ducting and stairwells.
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Zena addressed this challenge with strong use of colour and a clear, bold layout. Lee now has an attractive website that portrays his company with an appropriate tone for the serious nature of his industry.
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"Timely delivery, quick response times, friendly approach and good advice provided also. Very good and easy to work with. Always available within a reasonable timeframe.
I will recommend you if I have an opportunity."
CASE STUDY:
WEBSITE FOR
A CONSULTANT ENGINEER
Ray Webb Wills & Estate Planning
After 35 years in financial advice, Ray decided to switch focus to will writing and estate planning. He needed a website to promote his new business which reflected his professionalism and reliability but still showed his warm, approachable personality. It also had to fit with his new branding.
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Ray made the wise decision to hire a professional copywriter to write his website text to ensure the messaging would be clear, the tone would be appropriate and the text would contain key words to help with SEO.
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Zena coordinated with the copywriter to create a website which appeals, not only to Ray's ideal client, but also to Google!
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"I am delighted with the website that Zena of Webadoodle created for my company. Zena is an expert in this field. What I found most helpful was that she took time to find out what I needed my website to achieve. It was always a case of "what do you need", rather than "this is what I think you should have" and she put forward sensible suggestions both on design and features.
Once I engaged Zena the process was clear, on time and with plenty of opportunity for discussion. I have no hesitation in recommending Zena and Webadoodle."
CASE STUDY: WEBSITE FOR A WILL WRITER & ESTATE PLANNER
Grosvenor Cleaning Limited
Grosvenor Cleaning Ltd is an established, family-owned business providing commercial cleaning across Cheshire, Manchester, Liverpool, Wirral, Southport and North Wales.
They had an existing website designed in the noughties which was looking a bit dated and out of step with their company image.
The brief was to produce a contemporary website which would reflect the professional and reliable character of their business.
And, of course, it had to look clean!
Zena now runs the website for them, keeping on top of maintenance and making updates as required.
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"Wow it looks brilliant, and great from the phone as well. Thank you so much, you have put so much effort into the website and I really do appreciate all your support and advice.
The website looks so professional, It's amazing."
CASE STUDY:
WEBSITE FOR A COMMERCIAL CLEANING COMPANY
Doorsteps of Handbridge
Doorsteps of Handbridge is a popular, family-owned business which has been selling quality sandwiches and homemade treats in Chester for nearly thirty years.
They decided it was time to get a website and needed to fit in with the rest of their branded marketing materials. They asked for it to look fresh and inviting (like their food!).
One of the challenges was presenting an extensive menu in clear and accessible way on a small phone screen. This was achieved with careful design and, of course, lots of yummy food photos.
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"Thanks for a fabulous website. We are absolutely delighted with it and also with your excellent service."
CASE STUDY:
WEBSITE FOR A
CATERING COMPANY
