As the new year kicks off, it’s time to make sure you apply your 2025 business goals to your website. Your website is often the first point of contact for potential clients, so ensuring it reflects your objectives is crucial. Set aside a couple of hours to thoroughly review your website with a fresh perspective and make sure it’s working as hard as it can for your business.
Reflect on Your 2025 Goals
Over the festive season, you may have taken some time to relax and gain clarity on your business’s direction for the year ahead. Now, it’s time to put those goals into action—starting with your website.
Ask yourself:
Does your website align with where you want your business to be by the end of 2025?
Is your website still stuck reflecting the business you were a few months or years ago?
Align Your Website with Your Target Audience
If one of your 2025 goals is to attract a specific type of client, your website needs to be tailored to achieve this.
SEO Optimisation: Is your website optimised to attract your idea client? Maybe you're aiming at higher level clients this year. Use relevant keywords, update meta descriptions, and create content that speaks directly to their needs.
Targeted Messaging: Is your website’s messaging clear, relevant, and aimed at the type of clients you want to attract? Ensure your content addresses your clients' pains and highlights the benefits and solutions your business offers.
Are you promoting the right key services?: Are your service offerings up to date? Are you giving prominence to the ones you really want to push?
Review Practical Elements of Your Website
Beyond aesthetics and messaging, it’s essential to assess the practical functionality of your website:
Website Structure: Is the navigation intuitive and user-friendly? Ensure visitors can easily find the information they need.
Customer Journey: Does the customer journey guide visitors toward your desired actions, such as making a purchase or contacting you?
Calls to Action (CTAs): Are your CTAs clear, compelling, and strategically placed? They should guide users toward taking the next step.
Take Action
As you review your website, make notes on areas for improvement. Prioritise these updates and implement changes before the year progresses and your time gets consumed by daily business tasks.
Here’s a checklist to get started:
Align content with 2025 goals and target audience.
Optimise the website for SEO with updated keywords and meta tags.
Review and enhance the customer journey and site navigation.
Update or add CTAs to encourage user engagement.
New Year, New Website?
Your website is a powerful tool that can help you achieve your business goals for 2025. Don’t let your website become outdated or misaligned with your objectives. Make to ensure it’s working for you, not against you.
Set aside time, take a fresh look, and make the necessary changes. If it's no longer working for you make time to refresh it or get professional help.