Website tips for small businesses no. 3
Think about the colours, the tone, the use of language, the font, the images. In fact, look at your website as a whole. What impression does it give? Does that fit with the personality of your business?
"What? My business has a personality?" 😯
Yes, of course it does. And your website should reflect and actively promote it.
Some examples:
If you are a grief counsellor, your website should be friendly and reassuring but not flippant.
If you run a hipster cafe, it should be cool and contemporary but welcoming and maybe a little tongue in cheek.
And if you run Peabody and Snobgood Chartered Accountants, it definitely should not look like this 👇 🤦♀️
